Tuesday 27 August 2013

THE NATURE OF BUSINESS



Introduction
In any organized society, several institutions exist to serve the needs of people in that society.  Government creates several institutions to enable it carry out its function of providing law and order, security of life and property, regulation and control of the activities of individuals and groups in the society, development of infrastructure and promotion of the economic, social and cultural welfare of the nation.  Institutions are also established to serve the needs of people for goods and services.  Such institutions provide these goods and services to people with the aim of making profit for their owners.  In many societies, these institutions are non-governmental but there are quite a number of societies where government also engages in providing these goods and services.  A third category of institutions exist.  These are non-profit and non-governmental institutions which are established to render certain services which neither government nor profit-oriented establishments render.  They are usually concerned with educational, cultural, religious, environmental, etc issues.

Institutions whose primary goal is profit are generally known as business enterprises.  A business enterprise is a decision-making unit concerned with serving certain needs through the production and distribution of goods and rendering services at a profit for the owners.  The distinguishing feature of business enterprises in relation to other institutions of society is profit.  Other institutions may produce goods or render services but they do not generally do so for the purpose of making a profit.  For example, a government-owned medical laboratory may produce vaccines for controlling certain animal diseases, but this activity is usually not carried out for the purpose of making a profit.  Similarly, a non-profit and non-government agency may render services without the aim of making a profit.

It is important to recognize that the term business can be used loosely.  It may be used to describe a wide variety of activities or transactions that an individual or group may engage in.  a dictionary defines it as a commercial activity engaged in as a means of livelihood; a trade; a profession; occupation or a particular field of endeavour.  From this definition, it is obvious that the term can be applied as a general term for most human activities.  Specifically however, business is defined as any lawful human activity which involved the production and distribution of goods or the rendering of services for the purpose of making a profit.

Objectives of the Business Enterprise
Our definition of the business enterprise stresses that the primary objective of business is to make profit by identifying and effectively serving the needs of consumers.  This is correct.  Profit is the primary motive for establishing a business enterprise.  It is a reward for investing ones savings in a venture in spite of the fact that the future outcome of the venture is uncertain.  That is, profit is a reward for assuming the risk of establishing a business enterprise.  Profit serves other functions.  It is the principal source of growth and continued existence of the business enterprise.  Through reinvestment of profit, the business enterprise can be expanded.  Profit also serves as a measure of performance.  It is an index by which the performance of one enterprise can be compared with that of another or the performance of the same enterprise can be evaluated over time.  Consequently, profit is an incentive for people to work harder and more efficiently.

There are however secondary objectives of business which are related to and dependent on the profitability objective.  Among the secondary objectives are:

a.            Growth Objective:  The expansion of the business enterprise is one of the objectives of business.  This may take the form of increase in sales turnover, market share, number of people employed, capital employed etc.
b.            Innovation:  This is an important means of striving to satisfy the needs of consumers better than competitors.  Innovation involves introduction of new products, new method of handling distribution, new method of production etc.
c.            Productivity:  It is particularly important to the business enterprise that productivity is improved.  Productivity is the ratio of output to input in a given period of time.  It is the extent to which a business enterprise is able to utilize a given set of resources to achieve the highest possible value of output.  Productivity may be measured over time in terms of output per employee, output per unit of capital invested or output per unit of the most critical resource invested.
d.            Employee Satisfaction: Business enterprises seek to enhance the satisfaction of employees as a means of optimizing their contribution to the growth and competitiveness of the enterprise.
e.            Shareholder Satisfaction:  To guarantee continued support of investors, business enterprises seek to improve the returns to shareholders while at the same time reducing their risk.
f.             Public Image:  A positive public image for the enterprise enables it to obtain the resources it needs on favourable terms.  Thus the business enterprise strives in various ways to improve its image as a good corporate citizen involved in the production and distribution of high quality products.  It also strives to project itself as an enterprise which is concerned about its employees and the community in which it operates.
It is clear that the business enterprise has multiple objectives which are related on to another.

Structure of the Business Enterprise
The production and distribution of goods and services involves a large number of activities.  The structure of a business enterprise is the pattern of grouping and allocation of these activities to people as well as the distribution of authority among them in order to achieve the objectives of the enterprise.  The activities can be grouped in a large number of ways.  Most often, they are grouped according to the basic functions they are expected to serve.  These are marketing, production, finance and accounting and personnel functions.

Marketing includes activities involved in ascertaining the needs of consumers, developing suitable goods to meet the needs and distribution of the goods to consumers.

Production function incorporates all activities through which raw materials are procured, and converted into needed products.  Finance involves activities needed to obtain the required funds, allocate and control and utilization of the funds while all activities by which financial transactions are recorded, summarized, analysed and interpreted for business decision-making are included under accounting.  Personnel function encompasses all activities by which human resources are procured and utilized in the business enterprise.

The distribution of authority among people performing various functions in the enterprise is also an aspect of the structure of the business enterprise.  As with all human institutions, authority is unevenly distributed.  Some people are given more authority than others.  However, the basis of distribution of authority is the responsibility that a person has for people, money, materials and information needed to produce and distribute goods and services.  The higher the responsibility that a person has in the business enterprise, the more the authority that is assigned to such a person so that he/she can carry out the responsibilities.  Hence there is a hierarchy of authority in the business enterprise as shown in figure 1.1

                                                            Managing
                                                             Director



 
                        Marketing      Production     Finance         Personnel
                         Manager        Manager        Manager         Manager

The structure of a typical business enterprise
The diagram shows that the person with the highest level of authority in this business enterprise is the Managing Director.  The managers in charge of the functional areas each have the same level of authority over activities assigned to them but their authority is, in turn higher than that of their subordinates.

Stake-holders in the Business Enterprise
A stake-holder is a person or group of persons who have committed something to the business enterprise and therefore has expectations from it.  There are different stakeholders in the business enterprise.  These are owners, managers, employees, consumers, suppliers, distributors, creditors, competitors, government and the community.  Below are the commitments of some stakeholders and their expectations form the business enterprise.

a.            Owners:  Those who have committed their savings to provide capital for the business enterprise and assume the risk associated with it are the owners of the enterprise.  They expect to make profit so that they can have a satisfactory return on their investment.  Owners also expect the business enterprise to expand and minimize the risk of failure of the enterprise.
b.            Managers:  The managers are those who have been entrusted with the responsibility of directing the affairs of the business enterprise so that it realizes its objective of profitability.  Managers expect the owners to give them a free hand to use their professional skills in the pursuit of the objectives of the enterprise.  They also expect the business enterprise to expand and provide them with better remuneration and prospects.
c.            Consumers:  These are individuals, households and firms who have needs that they want to satisfy.  Consumers are important to the business enterprise because their patronage or lack of patronage of the goods and services of the business enterprise determine the success or failure of the business.  Consumers expect the business enterprise to provide them with goods and services that are designed to suit their taste.  They want high quality products that they can afford and which are readily available.
d.            Employees:  Employees:  Employees contribute their skills, ideas and energy to carry out the various activities and transactions of the business enterprise.  They are interested in having better career opportunities in the enterprise, better remuneration, job security and dignity.
e.            Suppliers:  The business enterprise depends on suppliers to provide it with raw materials and services in order to have an uninterrupted flow of production.  Suppliers too depend on the survival and growth of the enterprise for their own survival and growth.  They expect the business enterprise to pay for goods and services supplied according to the terms agreed upon.
f.             Distributors:  The main role of distributors is to facilitate the delivery of goods produced by the business enterprise to consumers.  Distributors invest in facilities that will enhance their capability of delivering goods to consumers efficiently.  They however expect the business enterprise to support them with promotional materials and suitable pricing policies.
g.            Government:  It is the responsibility of government to create a conducive environment in which the business enterprise thrives.  Government here means Federal, State, and Local Governments.  The programmes and policies of government are expected to facilitate, not hinder, the operations of the business enterprise.  On its own part, the business enterprise is expected to obey the laws and regulations of the country, pay taxes promptly and generally contribute, as a good corporate citizen, to the total development of the society.
h.            The Community: The community consists of the people and groups in the immediate vicinity of the area of operations of the business enterprise.  The community and the business enterprise and interdependent as each enjoys the natural and human resources available in the locality.  The business enterprise uses land, water resources and other social infrastructural facilities of the community.  The community depends on the business enterprise to promote the quality of life of the community by providing jobs, involvement in the social and cultural life of the community and protecting the environment.

Classification of Business Enterprises
There are different ways of classifying business enterprises.  They may be classified according to the economic sector/industry to which they belong or according to their location in the production process.  Because enterprises may also be classified by size, type of customer, type of goods produced, etc.  the method of classification adopted depends on the purpose it is intended to serve.

The International Standard of Industrial Classification (ISIC) is a common method of classification of establishments into various economic sectors.  This method adopts a numbering system that makes it possible to classify establishments precisely into divisions, then into major groups and then into subgroups.  The numbers used for divisions and major groups are shown below:

  No                 Industry Division/Group

01-09                           Agriculture, Forestry and Fishing.
10-14                           Mining
15-19                           Construction
20-39                           Manufacturing
40-49                           Transportation, Communication, Electric, Gas and Sanitary Services
50-51                           Wholesale Trade
52-59                           Retail Trade
60-67                           Finance, Insurance, Real Estate
70-89                           Services
91-97                           Public Administration
99                    Non-classifiable Establishments.

The division is indicated by the first digit and the major group of the establishment is indicated by the second digit.  Examine the ISIC classification of the food manufacturing group shows below.  Note that there are other groups in the manufacturing industry.

Food Manufacturing

No                   Industry                                Products
           
0001               Meat Product                                    Sausages, Edible Fats
0002               Diary Products                      Milk, Yogurt, Butter
0003               Canned Fruit and Juice       Fruit Drinks
0004               Oils and Fats                         Palm Oil, Margarine
0005               Grain Mill Products             Rice-Milling, Floor
0006               Bakery Products                   Biscuits, Bread
0007               Sugar Factories                     Sugar.

The first two digits of ISIC number 0001 indicates that the establishment is in the manufacturing sector and in the food-manufacturing group.  The last two digits indicate the establishment is involved in meat products preparation such as sausages, edible fats etc.

Business enterprises can be classified according to whether they are largely owned by government and its agencies or by private individuals and firms.  When a business enterprise is owned by government or it agencies, the enterprise is regarded as a public sector enterprise.  If it is owned by private individuals/firms, it is regarded as a private sector enterprise.  The extent to which government owns business enterprises in an economy is of public interest.  As we shall see later in this chapter, government ownership and control of business enterprises determine the nature of the economic system in operation in the country.

When business enterprises are classified according to their location in the production process, we have extractors, processors, assemblers and facilitators.  This classification may simply be collapsed into two – primary producers and secondary producers.  Extractors are primary producers while processors, assemblers and facilitators are secondary producers.  Extractors consist of those business enterprises whose primary activities involve mining, quarrying, fishing, lumbering or generally obtaining useful items from land, sea, forest, etc.
The items in their crude state are then moved to other business enterprises called processors to clean, shape, refine or generally convert to more useful state.  Assemblers are those enterprises that put together or combine various components to make a new product.  Facilitators are those that provide support services to the others.  Examples of facilitators are banks, insurance companies, brokerage firms etc.

Another useful method of classifying business enterprises is according to size.  There are various ways in which the size of an enterprise can be measured.  Size may be measured by the total sales of an enterprise during a given period of time, the number of people employed on full-time basis, the total capital employed I the enterprise or the value of total fixed assets employed.  The type of measure adopted depends on convenience but the most popular measures of size are total fixed assets employed and number of full-time employees.

The Federal Ministry of Industry has four categories into which business enterprises may be classified by size.  These are micro enterprises, small-scale enterprises, medium-scale enterprises and large-scale enterprises.  Micro enterprises have value of total fixed assets (excluding land) not exceeding N400,000.00 while for small-scale enterprises, the value of fixed assets range between N400,000.00 and N5 million.  Medium-scale enterprises have value of fixed assets exceeding N5 million but not more than N10 million are considered to be large-scale enterprises.

It must be noted that the categories noted above and their definitions are not stable over time.  As the economy develops and with inflation, the definitions are adjusted to reflect the prevailing conditions.  For example in the sixties, small-scale enterprises were defined as establishment whose fixed assets (excluding land) did not exceed N150, 000.00.  Compare this figure with the latest definition of small-scale enterprise in which the corresponding value is N5 million.

There are a large number of unregistered and unincorporated businesses engaged in retail and wholesale trade, craft industries, manufacturing, services etc.  Most of them are owned and operated by one person, occasionally with the support of members of his/her family.  Many do not have permanent or fixed addresses and the capital employed is usually small.  Enterprises with these characteristics are said to belong to the informal sector of the economy.  Those that are duly registered with the appropriate agencies of government or are incorporated are classified as belonging to the formal or organized sector of the economy.

Paul Ikele M.Sc, MBA, FBDI PhD (In view)